Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order organizations would get together under a tentative deal https://brightbrides.net/russian-brides/ russian brides established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail purchase company for the undisclosed amount.

Horchow, a independently held Dallas business began by an old Neiman Marcus worker, offers elegant home linens and gifts through the Horchow Collection in addition to a wider selection of product through its Trifles catalogue and discounted close-out things through the Grand Finale catalogue. The business has yearly product product sales in excess of $100 million.

Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, offered $65 million to $70 million of product by mail for the 12 months ended July 30.

Maxwell Sroge, an authority on mail purchase, stated the offer is reasonable both for organizations.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and company that is consulting. He noted that the blend provides good possibilities for consolidating pcs and buying staffs and therefore both organizations should be able to draw prospective customers from each mailing that is other’s.

Neiman-Marcus spokesman Peter Farwell stated Roger Horchow, president of their business, will remain on for the reason that capability and stay earnestly active in the company. Continue reading “Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent”